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Allen Iverson comes to the 2017 NBA LIVE Mobile Winter Program!

Le 28 December 2017, 07:51 dans Humeurs 0

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For the first time in Season 2, the Answer steps onto the court and into the NBA lineup!

That's right NBA Hall of Famer Allen Iverson is back in NBA LIVE Mobile as part of our Fire and Ice Program.

Starting December 22-29, anyone who logs into NBA LIVE Mobile will receive an 80 OVR Allen Iverson AND Ben Simmons*. That's right - just for logging in you
get one of the game's greatest legends and potential superstar.

Iverson will go into your Classic lineup while Simmons finds a home in your NBA lineup. You can also upgrade this version of the players into 83 OVR Masters
by collecting gold fire and ice players and completing the Sets.

Iverson is your “Ice Master” and Simmons is your “Fire” Master.

Then, things get really interesting...

You can upgrade Iverson and Simmons to 91 OVR Masters and here's the cool part: you can then put then in either your Classic OR NBA line-up. This is a first
for this season of NBA LIVE Mobile - as classic players could only be in that lineup and vice versa. To get 91 OVR versions, you need to complete the Sets
for both 87 OVR players.

It is possible to obtain to both Master versions of the players and put them into the lineup of your choosing.

We're super stoked to give you the opportunity to add different players to your lineups.

There is a lot more in store when it comes to our Fire & Ice program as we make our way torwards Christmas and the New Year.

Make sure to login daily so you don't miss a thing.

NBA opens voting for 2018 All-Star Game

Le 22 December 2017, 08:06 dans Humeurs 0

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The NBA has opened an early period for All-Star voting, allowing fans to cast their votes for the 67th All-Star Game which will be played at Staples Center on
Sunday, Feb. 18.

Fans can vote on NBA.com and through the NBA's official mobile application starting today while the other voting avenues will open on Christmas Day.

For the second consecutive year, media members, NBA players and fan voting will determine the All-Star game starters. Fans will account for 50 percent of the
vote, while players and select media will account for 25 percent each.

Fan voting updates will be shared on Jan. 4 and Jan. 11 with voting will concluding on Jan. 15. Starters for the game will be announced on Jan. 18 with full
rosters finalized on Jan. 25.

There is a new format for choosing All-Star teams this season. The player from each conference who receives the most fan votes will be appointed captain and
will then draft teams from the player pool of starters and reserves, forming mixed conference teams.

There are numerous ways fans can cast their votes. The league detailed those options in a release issued on Wednesday:

How to vote:

    NBA.com voting page at NBA.com/vote: Fill out one full ballot per day (per day is defined as once every 24 hours) on NBA.com/vote from a desktop or mobile
    browser.   Fans can select up to two guards and three frontcourt players from each conference when choosing starters.  During the five "2-for-1 Days," votes
    through this channel will be counted twice.

    NBA App: Access the ballot and vote through the app, which is available on Android and iOS.  Fans can fill out one full ballot per day, and select up to two
    guards and three frontcourt players from each conference when choosing starters.  During the five "2-for-1 Days," votes through this channel will be counted
    twice.

    Facebook: Post the player's first and last name along with the hashtag #NBAVOTE on your personal Facebook account.   Each post may include only
    one player's name.  Fans may post votes for 10 unique players per day from Dec. 25 - Jan. 15.

    Twitter: Tweet, retweet or reply with an NBA player's first and last name or Twitter handle, along with the hashtag #NBAVOTE.  Each tweet may include
    only one player's name or handle.  Fans may vote for 10 unique players per day from Dec. 25 - Jan. 15.

    Google Search: Search "NBA Vote All-Star" or "NBA Vote Team Name" (i.e., NBA Vote Warriors) and use respective voting cards to select teams and then
    players.  Fans may submit votes for 10 unique players per day from Dec. 25 - Jan. 15.

    Amazon Alexa: To vote via Amazon Alexa, the user must have an Alexa-enabled device, and enable the "NBA All-Star" skill.  To submit a vote, the user
    can open the skill with, "Alexa, open NBA All-Star," and then request to vote for his or her player of choice.  Voters can submit a maximum of one
    player name per request to Alexa.  Users can submit votes for 10 unique players per Amazon account each day from Dec. 25 - Jan. 15.  

    Sina Weibo and Tencent: To vote on Sina Weibo (weibo.com), the user must have a Sina Weibo account. To vote via Sina Weibo, voters must visit
    China.NBA.com/vote, and select up to 10 players. To vote on Tencent NBA community, the user must have a QQ account.  To vote via Tencent NBA community,
    voters must visit China.NBA.com/vote, and select up to 10 players.

Deconstructing NBA Live Mobile: Why EA can't replicate Madden Mobile's success

Le 14 December 2017, 09:16 dans Humeurs 0

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If you love the game of basketball, now is a very exciting time to be an NBA fan.

The game has changed considerably over the past few years; ask fans and retired players, and they will tell you that the pace is faster, players are more
evenly sized and interchangeable among positions, which leads to more ball movement and strategic gameplay.

The aggressive use of the 3-point shot has introduced a new dynamic where a 20-point lead can easily dissolve with a couple of strikes beyond the arc. No team
embodies this fresh style of basketball more vividly than the Golden State Warriors, a team that the NBA is all too happy to promote in marketing its brand.

At the time of this writing, EA’s NBA Live Mobile is closing on its one-year anniversary and is a top 100 grossing app, but it isn’t a consistent top 20 title.

We are in the heat of the NBA playoffs, prime time for the NBA to showcase its best talent, and this weekend NBA Live Mobile only manages to reach #39 on the
iPhone top grossing charts (by comparison, EA’s Madden Mobile topped at #2 during the NFL playoffs).

This is surely below the sight lines of EA’s expectations; it spends years developing titles, iterating and polishing to groom its next billion dollar franchise.

To compare console offerings - NBA 2K17 has sold 3.6 million copies while Madden NFL has sold four million copies (US sales figures from vgchartz.com, PS4 and
XBox One).

When the NBA product is so strong, and the brand has its best marketing with the playoffs in full swing, NBA Live Mobile isn’t making the strides it should be - but
why?

In my analysis, I will deconstruct Past, Present, and Future of NBA Live Mobile in an attempt to explain the decisions made in creating this product and where I believe it needs to go in the future in order to win.
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1The past: The EA Sports Mobile Playbook: Why EA wanted to re-use its winning playbook from Madden Mobile, and the five pillars of that playbook
2The present: Where NBA Live is Falling Short: A case study of NBA Live Mobile using two other titles (Madden Mobile and NBA 2K17) to understand where NBA Live
Mobile is falling short and not winning
3The future: Paving the Road Ahead for NBA Live Mobile: Understanding mobile as a medium for games and sports, and a proposal for an NBA gaming product

Voir la suite ≫